Description

In today’s competitive real estate market, understanding your clients' motivations is more important than ever. The BANK personality methodology is a powerful tool that helps real estate agents decode how people make buying decisions—quickly and effectively.

This dynamic class introduces real estate professionals to the four BANK personality types: Blueprint, Action, Nurturing, and Knowledge. You’ll learn how to identify each type, tailor your communication style, and close more deals by speaking your clients’ “language.”

What You’ll Learn:

• The psychology behind the BANK system and how it applies to real estate sales
• How to quickly identify your client’s personality code using simple tools
• Techniques to build instant trust and rapport
• How to customize your listing presentations, buyer consults, and follow-ups for each personality type
• Why personality-based selling increases conversion rates, client satisfaction, and referrals

Whether you're a new agent looking to build a foundation in relationship-driven sales or a seasoned professional ready to refine your edge, this class will give you actionable strategies to grow your business and serve clients more effectively.

Ideal for REALTORS®, brokers, team leaders, and anyone in real estate sales or client-facing roles.

Instructor, Lance Billingsley

Certificates
We’ll email your CE certificate to you within two business days after class completion.

This class is part of the Fall Education Conference.