Description

Real estate leaders face growing pressure to adopt AI, but many fall into the trap of buying expensive, one-size-fits-all software that promises transformation and delivers frustration. These black box tools often miss the mark because they do not reflect the realities of how agents, brokers, transaction coordinators, and support staff actually work. They can also trigger anxiety and resistance among team members who worry that AI will replace them or disrupt the personal relationships that drive success in real estate. As a result, costly subscriptions often go underused, adoption stalls, and return on investment never materializes.

There is a better path. Instead of relying on generic software, real estate organizations can build their own practical AI solutions tailored to their workflows, client communications, lead nurturing, listing marketing, transaction support, recruiting, and internal operations. Join Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the upcoming The Psychology of AI Adoption at Work, to learn how to create custom AI tools using accessible no-code and low-code platforms. If your team can learn to use a CRM, a spreadsheet, or a transaction management platform, they can learn these skills.

You will leave this session with a strategic roadmap for replacing costly vendor contracts with proprietary AI solutions built by your own team and designed around the way your business actually runs. Just as importantly, you will learn how this approach uses psychology to turn agents and staff from skeptical observers into active participants, increasing engagement, reducing AI anxiety, and building lasting internal capability for innovation.

Learning Objectives

• Reduce costs by learning how to replace expensive AI subscriptions and vendor contracts with custom solutions built for your brokerage or team.
• Empower non-technical professionals to use no-code and low-code tools to create AI solutions for lead generation, client communication, listing support, and operational efficiency.
• Increase adoption by applying practical psychological strategies that reduce AI anxiety, build trust, and encourage buy-in from agents and staff.

Presentation Notice
This class will be conducted via Zoom video conferencing. Zoom information to join the class will be shared in a reminder email the day before and the day of class.