Candidate Training Academy

Description

Preparing Future Leaders for Public Office 

The Candidate Training Academy is a comprehensive, full-day program designed for individuals who are interested in running for elected office at any level of government, including local, county, or state offices. The Academy provides practical, real-world guidance on what it takes to run a successful campaign. Topics include developing a clear message, building a campaign plan, fundraising, voter outreach, and understanding legal and compliance requirements. Whether you are seriously considering a run for office or simply exploring the possibility, this program is designed to help you assess your readiness and identify next steps.

Who should attend:

• Individuals considering running for local, county, or state office
• Community leaders interested in public service
• REALTORS® and professionals interested in civic engagement
• First-time candidates and those seeking a better understanding of the campaign process

Topics covered include:

• Defining your motivation and readiness to run
• Campaign planning and budgeting
• Fundraising basics and PAC compliance
• Research, targeting, and voter data
• Message development and storytelling
• Voter contact and field strategies
• Digital and social media campaigning
• Media training and public appearances
• Legal and procedural requirements for candidates
• Leadership, team building, and volunteer management
• Preparing for Election Day and post-election considerations

The Academy will feature experienced elected officials and political professionals, including local and county leaders, election administration experts, and campaign and fundraising professionals.