Behind the Walls: Understanding the New Home Sales Process

Description

This class is proudly presented and sponsored by Mattamy Homes, in partnership with WeSERV. Featuring key members of the Mattamy team, this session is designed to give agents meaningful, insider knowledge that demystifies the new home sales process and strengthens collaboration between resale and builder communities.

Mattamy values its partnerships with REALTORS® and is excited to share practical insights that will help you confidently guide clients through every step of the new construction journey. Together, we’ll build stronger connections, smoother transactions, and greater success for you and your buyers.

This class is hosted by your West Valley Affiliates—your local partners who can help you grow your business. Come early to connect with them, expand your network, and discover resources that can support both you and your clients. 

Why Attend?
Give your clients more than answers—give them confidence. This session takes you behind the walls of new home construction so you can guide buyers with authority, from the first conversation about building to the moment they get their keys.

What’s In It For You?

• Gain insider knowledge of the full new build lifecycle
• Position yourself as the expert when buyers weigh resale vs. new
• Learn how to collaborate effectively with builders while protecting your clients
• Clear up common myths that can cost you deals
• Walk away with strategies and talking points that boost your value and credibility

How You’ll Learn:
A moderated, Q&A-style panel with insights from every corner of the homebuilding world:

• Division President – Market trends & growth vision
• Builder/Superintendent – Construction timelines, quality & what makes new homes unique
• Area Sales Manager – Partnering with agents & available support
• New Home Counselor – Onsite process & how resale agents can assist
• Marketing – Incentives, tools & strategies you can leverage

Key Takeaways:

• The lifecycle of a new build—from land development to closing
• What’s normal (and not) in construction timelines & delays
• Financing, appraisals, warranties & inventory differences vs. resale
• Registration do’s & don’ts, commission structures & cooperation tips
• Why buyers still need you when working with a builder
• The benefits of selling new: warranties, energy efficiency & emotional value
• Local buyer trends & what’s driving today’s demand

Behind the Walls will equip you to serve clients better, win more business, and confidently expand into new construction sales.